The job portal was founded to gather contractors from all over the German language area. To lay the basics of the newly founded platform, I was asked to compile the brand strategy and the UI concept.

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CONTENT ARCHITECTURE

Special attention was needed during the UI design for the visual mapping of the content, including the membership types, permission levels and activity flows.

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EMOTIONAL TRIGGERS

In order to help forming a habit out of the usage I tended to create as intuitive task flow as possible. I chose UI elements according to the emotional statement needed to be experienced to complete the next step.

GIVING CONTROL

The default settings were based on well-defined user patterns, however, I still had to take into account that for an engaging process, we need to ensure a simple way to override the settings according to the members specific needs.

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FLEXIBLE LAYOUT

From the development aspect, it was important that the layout is easily adaptable for smaller resolutions. That is why I chose an easily rearrangeable card layout to display different types of content blocks.

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LANDING PAGE

I created a landing page for the project based on the general visual strategy with the aim to make the visitors feel the platform familiar right after signing up.

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