Defining the overall look and feel of the brand started with testing the mood boards and the style tiles. After the final approval I could start the logo design and the compilation of the brand guideline.
To display the content I received from the client in a catchy and effective way I had to analyze the visitors natural flow on the website and allocate the available content accordingly.
White spaces were my main tools during the design of the layout to highlight the important messages. I also used decent color contrast for the block's background to visually separate their content as well as high contrast on the buttons to trigger an emotional reaction.
Creating clean and trendy look required numerous graphic elements to be designed in flat style. I applied the brand colors on them to ensure the consistency across all the pages.
As per the requests of the commercial team I created banners for different social platforms, PPC ads, on-site campaigns and seasonal offers.
Most of the commercial assets were made for online display so I optimized them to enhance the load performance.
Apart from the landing pages and online banners, I was also asked to create several print materials, like brochures, posters and business cards.