TACO (Talking Colors) was a newly formed web design studio that needed a visual concept to position their business in the right segment of the industry. For that they needed help in compiling both the online assets and the offline brand materials.

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BRANDING

Defining the overall look and feel of the brand started with testing the mood boards and the style tiles. After the final approval I could start the logo design and the compilation of the brand guideline.

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CONTENT ARCHITECTURE

To display the content I received from the client in a catchy and effective way I had to analyze the visitors natural flow on the website and allocate the available content accordingly.

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PAGE LAYOUT

White spaces were my main tools during the design of the layout to highlight the important messages. I also used decent color contrast for the block's background to visually separate their content as well as high contrast on the buttons to trigger an emotional reaction.

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FLAT DESIGN

Creating clean and trendy look required numerous graphic elements to be designed in flat style. I applied the brand colors on them to ensure the consistency across all the pages.

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MARKETING ASSETS

As per the requests of the commercial team I created banners for different social platforms, PPC ads, on-site campaigns and seasonal offers.

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Most of the commercial assets were made for online display so I optimized them to enhance the load performance.

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PRINT DESIGN

Apart from the landing pages and online banners, I was also asked to create several print materials, like brochures, posters and business cards.