The redesign of the wellness booking platform was part of the entire re-branding project the company was working on that time. They asked a contemporary look combined with user centered design.

STANDING OUT

To distinguish the website from others with similar services I used irregular page layout as well as high color and font contrast.

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VISUAL TARGETING

Considering that recreation and wellness related programs have a strong emotional charge I used visual elements in every possible place to minimize the textual content and trigger the appropriate emotional response.

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LOGO REFRESHMENT

I gave a new look to the logo by using a cut-out effect on a modern font face.

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CUSTOM PATTERNS

To compile the final theme with every detail in place, I created custom background patterns and interface elements designed specifically for the brand.

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