CORPORATE BRAND AND PRODUCT VISUAL STRATEGY PORTFOLIO
Selected works from JulIanna Sudi digital design strategist
CURRENT PROJECTS: THE CARDANO BLOCKCHAIN BRAND FAMILY ↓
RELATED PUBLISHING ↓
2018.06.07 by Richard Wild
2017.08.10 on Medium
EARLIER PROJECTS ↓
BRAND REFRESHMENT
CONVERSION OPTIMIZATION
CONTENT ARCHITECTURE
GRAPHIC LIBRARY
PROJECT FLOW
- Industry research
- Style board and brand guideline creation
- Prototyping user flows
- Laying out content architecture
- Applying visual strategy
BRAND STRATEGY
RAPID PROTOTYPING
EXPERIENCE DESIGN
BRANDED CONTENT
PROJECT FLOW
- Target audience research
- Wireframing page structure
- Prototyping click flows
- Content architecture for product pages
- Defining and applying visual strategy
MICRO BRANDING
WIREFRAMING
INTERACTION DESIGN
CONTENT ARCHITECTURE
PROJECT FLOW
- Studying existing app and user feedback
- Prototyping click flow
- Building page structure
- Setting up UI element library
- Creating and applying brand refreshment
BRAND GUIDELINE
COMPONENT LIBRARY
USER CENTERED DESIGN
BRANDED CONTENT
PROJECT FLOW
- Organizing existing asset library
- Creating style guide
- Optimizing existing pages for usability
- Rapid prototyping new pages
- Creating visual design for new pages
LOGO DESIGN
VISUAL STRATEGY
CONTENT ARCHITECTURE
LANDING PAGE OPTIMIZATION
PROJECT FLOW
- Discussing business goals
- Creating page mock-ups
- Compiling brand theme
- Creating custom visual assets
- Designing different page views
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