INTERACTION // VISUAL DESIGNER

What I do when I design a platform, is translating the functionalities into the visitors' visual language. To achieve this, I approach the design process with systematic thinking to build up the pages layer by layer and create a visual scheme that makes sense.

MORE ABOUT ME

CURRENT PROJECTS

Most of my time is currently taken by building and constantly expanding the visual system of the Cardano projects where I'm responsible for the application of the themes on public facing materials and educational projects. I am also charged with working towards to create state-of-the-art interfaces that helps to bring understanding and virality to the projects, as well as showcasing the enormous development effort behind the Cardano blockchain platform.

BRAND STRATEGY

RAPID PROTOTYPING

EXPERIENCE DESIGN

BRANDED CONTENT

PROJECT FLOW

  • Target audience research
  • Wireframing page structure
  • Prototyping click flows
  • Content architecture for product pages
  • Defining and applying visual strategy

MICRO BRANDING

INTERACTION DESIGN

CONTENT ARCHITECTURE

PROJECT FLOW

  • Studying existing app and user feedback
  • Prototyping click flow
  • Building page structure
  • Setting up UI element library
  • Creating and applying brand refreshment

BRAND GUIDELINE

COMPONENT LIBRARY

USER CENTERED DESIGN

BRANDED CONTENT

PROJECT FLOW

  • Organizing existing asset library
  • Creating style guide
  • Optimizing existing pages for usability
  • Rapid prototyping new pages
  • Creating visual design for new pages

VISUAL STRATEGY

CONTENT ARCHITECTURE

LANDING PAGE OPTIMIZATION

PROJECT FLOW

  • Discussing business goals
  • Creating page mock-ups
  • Compiling brand theme
  • Creating custom visual assets
  • Designing different page views

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Juli Sudi © 2018 London