Juli Sudi

INTERFACE & VISUAL DESIGNER

WELCOME, DARLING

Designing with sense

the only way to do it, if you ask me

What I do when I design is translating the functionalities of the platform into a readable, digestible visual language for the visitors. The result is a supportive digital environment, in which all the questions about the usage is answered.
To achieve this, I approach the design process with systematic thinking and build up the visual layer by layer. The final look conveys the business goal naturally, that is the design makes sense.

MORE ABOUT ME →

DESIGN STRATEGY

BRAND GUIDELINES

HUMAN CENTERED DESIGN

INFORMATION ARCHITECTURE

PROJECT FLOW

  • Research and industry study
  • Defining visual direction
  • Designing core pages
  • Adapting the design for additional pages
  • Preparing the visual library for expansion

BRAND STRATEGY

RAPID PROTOTYPING

EXPERIENCE DESIGN

BRANDED CONTENT

PROJECT FLOW

  • Target audience research
  • Wireframing page structure
  • Prototyping click flows
  • Content architecture for product pages
  • Defining and applying visual strategy

MICRO BRANDING

INTERACTION DESIGN

CONTENT ARCHITECTURE

PROJECT FLOW

  • Studying existing app and user feedback
  • Prototyping click flow
  • Building page structure
  • Setting up UI element library
  • Creating and applying brand refreshment

BRAND GUIDELINE

COMPONENT LIBRARY

USER CENTERED DESIGN

BRANDED CONTENT

PROJECT FLOW

  • Organizing existing asset library
  • Creating style guide
  • Optimizing existing pages for usability
  • Rapid prototyping new pages
  • Creating visual design for new pages

VISUAL STRATEGY

CONTENT ARCHITECTURE

LANDING PAGE OPTIMIZATION

PROJECT FLOW

  • Discussing business goals
  • Creating page mock-ups
  • Compiling brand theme
  • Creating custom visual assets
  • Designing different page views

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If not indicated otherwise all the design work showcased on my website is completely my work.
All rights reserved © Juli Sudi 2018 London