I specialize in compiling visual strategy and experience design for web applications. During the last couple of years, I've been working with ambitious small groups of developers and marketers, coordinating the visual direction to create viable tools.
You may call me when you've reached the point of going out to the wild wild market for which you have a product more or less defined, a business strategy outlined and now you need a UI to connect with the target audience and position the product into the right market segment to eventually sell it for the right price.
Responsible for compiling visual strategy that is aligned with the business goals and effectively communicates the product functions and the brand identity. Supervise a data driven user centric design process across the project branches and prepare the brand for digital campaigns. Producing design and brand guidelines as well as optimizing the online presence with the understanding of psychology and behavioral economics.
My main activity at Cronycle included creating concept models, user interface sketches and mock-ups as well as detailed schematics of user interactions to assist the engineering team. Ensuring user experience throughout all platforms by applying interactive prototyping and user research, with the purpose of identifying the usability issues in the design phase and therefore reduce the cost of necessary adjustments during the development stage.
I also incorporated the business requirements in the UX design specification without sacrificing the product experience. Improved and ensured quality and consistency of the corporate identity in product materials in terms of designs, images, colours and logo variations.
Being hired as a Web Designer and Front-end Developer by a startup is a unique opportunity. I've had the chance to create the overall branding and face of the company, design and develop modern UIs for different web applications and build numerous websites from scratch.
As a contractor web designer, I have gained experience during the following activities: Delivering production-ready graphics in HTML and CSS for marketing purposes. Designing UIs and web pages to meet branding guidelines and web best practices. Troubleshooting page performance issues, SEO performance code incompatibilities and web imagery problems. Creating UI design style guides. Designing new on-brand visual elements to effectively convey concepts and messaging. Formatting text and graphic assets for blog posts, newsletters and other materials.
My role included creating graphic elements for corporate identity and for websites in vector and in pixel format.
Making web banners for ad campaigns. Planning mock-ups of the basic layout design for corporate websites, and specify material details, such as typography, images, graphics and animations. Configuring and managing corporate web shop, including content management.
UNIVERSITY OF SAN FRANCISCO
Advanced Professional Certificate In Internet Marketing
Planning and building a web presence, expanding and monitoring online business, integrating online marketing techniques into a digital marketing plan, testing and measuring campaign results.
TOP SCHOOL EDU CENTER
Web designer / Site builder certification
Website layout design and development methods, Preparation of visual elements, Correction and manipulation of images (Adobe Photoshop, Adobe Illustrator), Usage of web development tools (Notepad, Adobe Dreamweaver, Aptana Studio), Mobile web design principles, Technics of responsive layout creation, Search engine optimization technics
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