I specialize in compiling visual strategy and experience design for web applications. During the last couple of years, I've been working with ambitious small groups of developers and marketers, coordinating the visual direction to create viable tools.

You may call me when you've reached the point of going out to the wild wild market for which you have a product more or less defined, a business strategy outlined and now you need a UI to connect with the target audience and position the product into the right market segment to eventually sell it for the right price.

IOHK | London, UK | 2018 Feb – Present

Developing the company's visual design language and helping to push the experience forward. Working closely with the design and development teams to oversee the implementation of the design assets and layouts. Defining and compiling innovative visual design concepts across multiple channels.

Tech Tool Lab Ltd | London, UK | 2017 Jun – 2018 Feb

Responsible for compiling visual strategy that is aligned with the business goals and effectively communicates the product functions and the brand identity. Supervise a data driven user centric design process across the project branches and prepare the brand for digital campaigns. Producing design and brand guidelines as well as optimizing the online presence with the understanding of psychology and behavioral economics.

Cronycle Ltd | London, UK | 2016 Marc – 2017 June

My main activity at Cronycle included creating concept models, user interface sketches and mock-ups as well as detailed schematics of user interactions to assist the engineering team. Ensuring user experience throughout all platforms by applying interactive prototyping and user research, with the purpose of identifying the usability issues in the design phase and therefore reduce the cost of necessary adjustments during the development stage.

I also incorporated the business requirements in the UX design specification without sacrificing the product experience. Improved and ensured quality and consistency of the corporate identity in product materials in terms of designs, images, colours and logo variations.

TACO Web Design Studio | Vienna, Austria | 2014 Oct – 2015 Dec

Being hired as a Web Designer and Front-end Developer by a startup is a unique opportunity. I've had the chance to create the overall branding and face of the company, design and develop modern UIs for different web applications and build numerous websites from scratch.

Contractor | Vienna, Austria | 2012 Sept – 2014 Sept

As a contractor web designer, I have gained experience during the following activities: Delivering production-ready graphics in HTML and CSS for marketing purposes. Designing UIs and web pages to meet branding guidelines and web best practices. Troubleshooting page performance issues, SEO performance code incompatibilities and web imagery problems. Creating UI design style guides. Designing new on-brand visual elements to effectively convey concepts and messaging. Formatting text and graphic assets for blog posts, newsletters and other materials.

Claritas Caterva Kft. | Budapest, Hungary | 2012 March- 2012 July

My role included creating graphic elements for corporate identity and for websites in vector and in pixel format.
Making web banners for ad campaigns. Planning mock-ups of the basic layout design for corporate websites, and specify material details, such as typography, images, graphics and animations. Configuring and managing corporate web shop, including content management.

  • Experience in brand & visual strategy
  • Active contribution in digital strategy
  • Up-to-date knowledge of UX standards
  • SaaS product design
  • Extended practice in responsive design
  • Deep understanding of usability principles



  • Web application interface design
  • CSS/ HTML5 practical knowledge
  • User Centered Design processes
  • Rapid interactive prototyping
  • Onpage SEO skills
  • Lo-fi/hi-fi wireframing
  • Pen and paper
  • Axure
  • Photoshop
  • Sketch
  • Illustrator
  • Dreamweaver


Advanced Professional Certificate In Internet Marketing


Planning and building a web presence, expanding and monitoring online business, integrating online marketing techniques into a digital marketing plan, testing and measuring campaign results.


Web designer / Site builder certification


Website layout design and development methods, Preparation of visual elements, Correction and manipulation of images (Adobe Photoshop, Adobe Illustrator), Usage of web development tools (Notepad, Adobe Dreamweaver, Aptana Studio), Mobile web design principles, Technics of responsive layout creation, Search engine optimization technics


Color Consultant Expert Certificate


Color dynamics principles, Season theory, Color balance theories, Color testing exercise, Color recognition (hue, saturation, brightness) exercise, Color types definition.


Biotechnologist MSc, Magna Cum Laude


Learnt: plant genetic engineering, antibody and vaccine production, fermentation technology, plant regeneration from single cells, and many more emerging scientific techniques.



Juli Sudi © 2018 London