The logo was created by merging pieces of 3 different inspirational fonts to achieve a stylish final shape. The body of the logo was prepared to be suitable for cut-out, inverted and overlay usage without loosing its gracefulness.
APP LANDING PAGE
The landing page design was made parallel with the compilation of the first set of branded graphics, iconography and imagery. An extensive research of the target market was conducted in order to achieve the most optimal overall look and feel.
The placement, order and behavior of the interactive elements were based on website statistics and conversion optimization principles to ensure the highest download rate possible.