The visual direction was chosen with the help of the earlier benchmarking efforts and the planned positioning of the brand. I merged a bold yet approachable look with solid expertise to make the foundation of a new age color consulting.
The website was built on WordPress engine with responsive layout that adapts to tablet and mobile screen sizes. Having an image heavy website design, all the graphical assets were optimized for size and loading time before uploading.
Since the brand is actively involved on Instagram and Pinterest, most of the graphic assets were designed in a social-ready format as well, hence optimized, copyrighted and branded to maintain recognazibility and raise brand awareness.