The redesign of the wellness booking platform was part of the entire re-branding project the company was working on that time. They asked a contemporary look combined with user centered design.

BRAND REFRESHMENT

As a first step of the visual update I created a simple yet elegant font logo and a state of art visual theme that could serve as a base for the further design efforts.

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STANDING OUT

To distinguish the website from others with similar services I used irregular page layout as well as high color and font contrast.

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VISUAL TARGETING

Considering that recreation and wellness related programs have a strong emotional charge I used visual elements in every possible place to minimize the textual content and trigger the appropriate emotional response.

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DATA DISPLAY

To lighten up pages with statistic heavy content I used infographics instead of row numbers and created styled information boxes with distinctive iconography.

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CUSTOM PATTERNS

To compile the final theme with every detail in place, I created custom background patterns and interface elements designed specifically for the brand.

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