As a first step of the visual update I created a simple yet elegant font logo and a state of art visual theme that could serve as a base for the further design efforts.
To distinguish the website from others with similar services I used irregular page layout as well as high color and font contrast.
Considering that recreation and wellness related programs have a strong emotional charge I used visual elements in every possible place to minimize the textual content and trigger the appropriate emotional response.
To lighten up pages with statistic heavy content I used infographics instead of row numbers and created styled information boxes with distinctive iconography.
To compile the final theme with every detail in place, I created custom background patterns and interface elements designed specifically for the brand.